Empathy mapping tool for UX first designers - it's Free

Visualize user's need and behavior to
design a better product

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Why Empathy maps are essential?

Empathy maps are created to visualize the user’s behavior and actual needs, which in return helps to make better product design-oriented decisions prioritizing the user’s need.

How empathy maps are created?

Set of one on one or group interviews with users are conducted to collect the unstructured insights and feelings.

How do empathy maps help to make
better products?

Empathy maps are used to understand what a user is saying,
thinking, hearing or doing about their needs.

Says

What so ever a user says goes to the “Says” segment. It generally highlights the problem set and focuses upon what exactly a user is looking for.

says

Thinks

Thinks segment concludes what the user is thinking all the time while performing different actions in their journey.

says

Does

Does segment is used to jot down the observed user behavior while they were performing a set of different actions.

says

Feels

“Feels” segment collects the general human emotions like frustration or delight whichsoever is experienced by the interviewee.

says

Not convinced yet? Take a look at our blog for more understanding.

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